SUMMARY
Telomere Diagnostics (TDx), a molecular testing company founded by a group of scientists including a Nobel Prize winner, usually only communicates to other science types. Their product, however, had applications for both physicians AND consumers, two widely different audiences.
Here’s how we branded that product, TeloYears, and helped TDx craft a marketing strategy that would connect with both of these divergent groups and effectively tell the story of a technological marvel.
WHAT WE DID
Identity
Website
Collateral
Packaging
Brand Standards
Event Graphics
Brand Strategy