SCIENCE PLAYFULLY PRESENTED, A BRAND FOR DOCTORS & THE REST OF US
How we helped TeloYears connect with divergent consumers through their new brand.
How we helped TeloYears connect with divergent consumers through their new brand.
Telomere Diagnostics (TDx), a molecular testing company founded by a group of scientists including a Nobel Prize winner, usually only communicates to other science types. Their product, however, had applications for both physicians AND consumers, two widely different audiences.
Here’s how we branded that product, TeloYears, and helped TDx craft a marketing strategy that would connect with both of these divergent groups and effectively tell the story of a technological marvel.
Identity
Website
Collateral
Packaging
Brand Standards
Event Graphics
Brand Strategy
It is one thing to have a logo that speaks to two distinct audiences, it is another to try to develop marketing materials that hope to do the same. It was here that we took a slightly divergent approach and developed a hero image for the consumer stuff while the the physician-oriented material was kept cleaner and more technical.
For consumers it was essential to sell the brand promise of a youthful active life at later ages. We therefore chose an image of a youthful middle-aged surfer to embody this quality, an activity within the grasp of those who are fit and youghful. Friendly graphics and typography were developed to accompany our surfer in order to help explain the highly technical science behind the test in a way that comforts and informs.