Estech wanted a way to give surgeons the latest information about their highly speciallized surgical instruments. The challenge though, is that since the tools are new and innovative, they give surgeons access to the heart in different ways. This is great, as in many cases the new instruments and approaches are less invasive than older methods. However, Estech needed an effective way to gently remind surgeons of this and to show exactly where heart access was best given.
How could we help surgeons select the right instruments for a specific surgery, AND show them the best ways to use them?