VISUAL CLARITY & CLEAR CUT INSTRUCTIONS
How we helped surgeons choose tools and procedures for heart surgery.
SUMMARY
WHAT WE DID
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Medical Illustration
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Collateral
CHALLENGE
Estech’s surgical instruments offer heart surgeons new, less-invasive methods for accessing the heart. But this flexibility required surgeons to have a quick, reliable way to select the appropriate instruments and verify lesion placement before entering the operating room. Surgical staff also needed this information to prepare accordingly.
How could we help surgeons select the right instruments for a specific surgery, AND show them the best ways to use them?
INSIGHTS
A picture IS worth a thousand words, so that seemed to be a good place to start. Getting imagery in front of surgeons that explained as simply as possible where to cut for various procedures would be ideal. Presenting a lineup of instruments for physicians to select would be good too. Additionally, surgical staff would be better informed about what instruments to prepare if physicians had a way to specify all of this pre-surgery.
SOLUTION
INK AND SCREEN TO IMPROVE THE MEMORY
We developed a series of custom surgical illustrations clearly indicating where lesions should be made for each procedure, combined with a straightforward worksheet format that surgeons could use to select instruments and mark lesion areas before surgery. Surgical staff then used these selections to prepare for the operation. The format was designed to be easily adaptable between physical and digital surgical environments as OR technology advanced.
CREATING THE ILLUSTRATIONS
The first step was to understand the different surgical procedures and where the lesions sets were to take place on the heart. Once we understood the particulars of each surgery, we created custom cut-away illustrations of the heart from multiple angles that showed just where lesions were best made for various procedures.
BRINGING ON THE TOOLS
The next step was to develop an effective format to showcase the proprietary Estech instruments and medical illustrations. Ultimately, two pieces were created with different lesion sets. They were initially printed as notepads and quickly converted into a digital format.
RESULTS
Surgeons adopted Estech’s advanced instruments more quickly, with a clear pre-surgical process for selecting tools and confirming procedure details. The worksheet format proved flexible enough to carry forward into fully digital surgical workflows.
“Their clear illustration style and fast delivery made working with Adduci Studios a great experience. And since they also do web work, translating the illustrations to digital media was a breeze!”
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