VISUAL CLARITY & CLEAR CUT INSTRUCTIONS
How we helped surgeons choose tools and procedures for heart surgery.
How we helped surgeons choose tools and procedures for heart surgery.
Estech is one of the preeminent surgical instrument manufactures in operation (see what we did there?), particularly for heart surgery. Since their instruments are new and innovative Estech wanted to inform surgeons about the specific ways to use them in situ, and give these doctors a chance to specify which they will use before the surgery.
Here’s how we helped Estech deliver an effective solution to prepare surgeons and surgical staff to use their tools for heart surgeries.
Medical Illustration
Collateral
SOLUTION
The simple solution was to develop a set of notepads that presented specific Estech surgical instruments, and detailed surgical illustrations that indicated where best to cut using these new tools. This way surgeons could choose instruments and lesion sets pre-surgery by marking-up a worksheet, and surgical staff could then use the marked up sheets to prepare for the operation. As a bonus, these notepads could be easily transported and reproduced inexpensively.
Creating digital versions of these worksheets became a necessity since screens have become more prevalent in paperless surgical theaters.
Having the ability, presurgery, to select tools and specify procedural information was extremely handy for surgeons. They found that adapting to Estech’s advanced surgical instruments became easier as a result.
After a short time, these tools were recreated digitally to take advantage of technology in paperless surgical theaters.
“Their clear illustration style and fast delivery made working with Adduci Studios a great experience. And since they also do web work, translating the illustrations to digital media was a breeze!”
– Nancy Erwin, Marketing Communications Manager