Clearly vena cava filters, by definition, offer protection for the recipients. They do this by blocking large and dangerous blood clots from migrating to places they shouldn’t, like the lungs, or brain, or heart…. What made the Crux filter different was that its physical design made it extremely easy to place and remove from a patient. This is a significant innovation since both procedures done in a traditional way carry risks, and are painful for a patient.
When we then considered what best described the Crux filter, three main attributes rose to the top: filtration, protection and innovation. This succinct list sounded like a perfect slogan. Just three words. Simple. We reordered the list and put innovation first, while making protection the last word…clearly…after all, that’s what it’s all about. Crux IS the last word in protection.