Crux Biomedical developed a novel and much needed filter technology for dealing with dangerous blood clots in the leg. The filter had a brilliant design, and it worked. So Crux had a decision to make: They could add manufacturing capabilities and produce the filter themselves, or they could sell the technology to someone who could. Crux chose the latter.
Here’s how we helped Crux develop a strong identity, solidify their brand and be the belle of the ball.
WHAT WE DID