Giusto’s Vita Grain is a maker of specialty flours and baking aides for both the professional and home baker, and has been for over 75 years! To commemorate that achievement a special logo was designed. This design was initially developed at the 70 year mark, and an updated 75 year logo was created. In it, a stylized stalk of wheat is integrated into the number cleverly referencing the company product in a simple and direct way.
Ads and tradeshow panels were developed which further celebrated this achievement and told their story. Even their product bags feature this milestone logo.