To celebrate their 20th anniversary, Biospacific wanted a campaign that would be both memorable and interactive. A giveaway promotional package was developed that started with a signature graphic playfully depicting a molecular modeling kit assembled into the number 20. A slogan was added to this graphic that promoted the occasion and leveraged the focus of the company.
This promotion included a brochure with custom iconography designed around Biospacific’s product lines, a catalog which also utilized these custom graphics, as well as a tradeshow panel that referenced the overall look and position.
Additionally, an actual molecular modeling kit was given away with the brochure and catalog, beautifully tying into the campaign.