ULab Systems

The American Association of Orthodontists hosts an annual tradeshow that is perhaps the preeminent event in this field. ULab Systems requested a bold presence for the show. To accomplish this, we first designed a dynamic, immersive, and interactive booth space and coupled it with materials and swag that reinforced their key messages and branding.

ULab developed digital technology that allowed patients to get custom orthodontic aligners quickly and inexpensively and was keen to reach out to orthodontists who could offer ULab products to their patients. Custom illustrations were implemented throughout to communicate how fun and easy the ULab products and processes are for everyone.

Client: ULab Systems

Services: Graphic design, events, signage