ISHLT Paris

As a pioneer in genomic medicine and its application to heart transplantation, XDx is a regular visitor. Each year, XDx had a specific marketing focus for this event, often tied to the location of the show. Custom marketing and dynamic graphics are developed, as well as pre- and post-shows, to celebrate this focus.

In 2009, the ISHLT event was in Paris, and XDx‘s theme was “Setting a New Standard”. This referenced the fact that AlloMap, XDx’s product, was rapidly becoming the standard used by heart transplant patients and centers for monitoring the quiescence of grafts received by transplant recipients.

Mid-century French advertising posters influenced the design milieu for this event, where a series of posters was developed referencing the current developments and successes of AlloMap in the marketplace.

These posters were used in promotional materials before and during the show. They were featured prominently at the booth and developed by and for the hotel hosting the event.

Additionally, as a giveaway, a Metro map & and guide were developed that highlighted the main attractions in Paris and the outlying areas. This map was branded in the signature event style and was included in a package for every guest invited by the company to visit the show.

Finally, a special invitation was designed for a VIP event that took place pre-show. Again, a classic French design motif was adapted.

This widely attended event garnered much attention and produced an abundance of traffic to the XDx booth. The promotional materials were highly sought after and collected, most being kept long after the show.

Client: XDx (now CareDx)

Services: Branding, graphic design, events, signage