Avails Medical
Traditionally, antibiotic susceptibility testing takes one to two days to plate and grow bacteria, during which seriously ill patients may not receive timely treatment. To address this delay, doctors often overprescribe broad-spectrum antibiotics in a best-guess effort, which can lead to serious consequences.
Avails’ technology reduces the time to actionable results by as much as 24 hours for the most common gram-negative bacteria that cause bloodstream infections. By bypassing the wait from plating and growing bacterial cultures, this new approach represents a seismic shift in treatment. It is also easy and cost-effective.
We developed a tagline and hero imagery in a campaign to boldly tell the Avails story and its inherent advantage. This campaign had dramatic results. Investors, medical professionals, and new employees alike paid much attention to the company, resulting in increased funding and a dramatic increase in talent acquisition.
Client: Avails Medical
Services: Branding, website, graphic design, events, signage
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