Singulex
Singulex developed a proprietary genomic technology called Single Molecule Counting which gave better and more detailed information than traditional methods to determine a person’s cardiovascular health.
We created hero imagery and messaging that juxtaposed ideas of old and new. In this case, the old is seen as traditional medicine represented by the heart drawn in classic medical illustrative style. The new is represented as colorful and dynamic dots revealed by a tear. These dots are biomarkers and molecules…the new technology. The tear is emblematic of the ability to look deeper to see more. The implications are clear, look deeper to see the truth.
This campaign ran for several years for both medical professionals and patient audiences and was eventually adapted to focus on blood when the company expanded its technology into other disease spaces.
Client: Singulex
Services: Branding, graphic design, events, packaging
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