Empo Health

Empo Health has a clever approach to solving a devastating problem. As a digital health company, Empo focuses on improving the outcomes of diabetic patients by offering disease monitoring at home. They achieve this through the development of a scale that patients can use to, yes, determine their weight, but more importantly have their feet scanned in order to check for ulcers that may go undetected. Once scanned, images of both feet are sent to their physician for analysis via a proprietary Health Link system. This way patients can stay on top of their health easily at home, and the physician can monitor remotely, able to intervene if their patient’s condition worsens, long before severe damage occurs.

We designed a logo that has a friendly, yet technological look reminiscent of both a sensor, and the scale itself. An abstract E and H are interlocked in the logo mark set at a jaunty angle opposite the round, open, and cheerful logotype. Mint was chosen as the primary brand color to further the friendly gender-neutral feel. The mark was also utilized in the logos for both the Empo Footprint™, and Empo Remote Health Link™. These names were carefully selected to advance the brand. All materials were developed with two specific visual ideals: approachability and technological sophistication.

Client: Empo Health

Services: Branding, web design, graphic design, events, signage