Crux Biomedical

Blood clots are dangerous conditions that often require a stent to be inserted into a vein. Depending on the location of the stent, they can be hard to remove. Additionally, current designs can puncture vein walls or even migrate. Enter Crux, a company that offers a unique filter that is easy to insert and retrieve and has few of the risks associated with earlier designs.

A shield enclosure was created for the logo, drawing on the product’s protective essence. On the shield, a stylized view of the product is shown tucked neatly into a vein. Taken together, the innovations in the design are readily apparent, allowing the logo to be literally interpreted–an important feature for a company whose entire raison d’être is this product.

Other developed materials leveraged this mindset and featured product renderings prominently, showcasing the innovative and novel approach to the existing problem.

The company’s goal was to be acquired, and they needed a presence that would get them noticed. This bold branding campaign gave them the visibility they sought, and they were acquired within six months.

Client: Crux Biomedical (acquired by Volcano)

Services: Branding, graphic design, events

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