Firefly Bio

With a visual name like “Firefly Bio,” how could you not want to ensure that this recognizable insect features prominently in the brand? This early-stage group emerging from stealth mode needed visibility for their company, and we knew we had to combine their targeted modality with the name.

Firefly has developed a new approach to using antibody-drug conjugates, and we wanted to blend the traditional shape of an antibody with the wings and body of the insect, positioning the “glow” as the payload for delivering cancer treatment. The colors were kept cool to contrast with the “hot” glow from the delivery mechanism, creating a dramatic feeling throughout the site.

Although Firefly cannot go into detail about its technology, it needed to capture the attention of investors and potential partners, and this striking visual garnered significant interest.

The site won an Award of Distinction at the 2024 International Communicator Awards, and a nod of approval from the notoriously snarky BioPharmGuy in his weekly life sciences newsletter.

Client: Firefly Bio

Services: Branding, web design, graphic design, presentation support, events, illustration

Website: fireflybiologics.com